Oorkonde
Super student assistent
Google My Business
Google My Business Basics
AdWords Display
AdWords Display Brand Controls Basics
Super student assistent
Google My Business Basics
AdWords Display Brand Controls Basics
Inbound marketing is about creating valuable experiences that have a positive impact on people and your business.
Essentials of an Effective Inbound Strategy
Optimizing Your Website for Search Engines
Creating Content With a Purpose
The Fundamentals of Blogging
Amplifying Your Content with Social Media
Enticing Clicks With Calls-to-Action
The Anatomy of a Landing Page
Guiding the Next Step with Thank You
Pages
Sending the Right Email to the Right Person
The Power of Smarketing
Taking Your Sales Process Inbound
The Pillars of Delight
Google Ads Fundamentals covers basic and intermediate concepts, including the benefits of online advertising and Google Ads, and best practices for managing and optimizing Google Ads campaigns.
Learn the basics of Google Ads
Choose where customers see your ads
Create effective text ads
Enhance your ads with extensions
Choose the best campaign types
Organize your account for success
Reach customers with targeting
Help customers find you
Control which searches trigger your ads
Make your ads seen
Match media cost models with your budget
Determine a good bidding strategy
Select your bid strategy
Adjust bids to favor performers
Align your budget with your goals
Evaluate campaign performance
Avoid editorial errors
Address trademark disapprovals
Google Analytics Individual Qualification
Unit 1: Introducing Google Analytics
Lesson 1: Why digital analytics?
Lesson 2: How Google Analytics works
Lesson 3: Google Analytics setup
Lesson 4: How to set up views with filters
Unit 2: The Google Analytics layout
Lesson 1: Navigating Google Analytics
Lesson 2: Understanding overview reports
Lesson 3: Understanding full reports
Lesson 4: How to share reports
Lesson 5: How to set up dashboards and shortcuts
Unit 3: Basic Reporting
Lesson 1: Audience reports
Lesson 2: Acquisition reports
Lesson 3: Behavior reports
Unit 4: Basic Campaign and Conversion Tracking
Lesson 1: How to measure Custom Campaigns
Lesson 2: Tracking campaigns with the URL Builder
Lesson 3: Use Goals to measure business objectives
Lesson 4: How to measure Google Ads campaigns
Lesson 5: Course review and next steps
Unit 1: Data Collection and Processing
Lesson 1: Google Analytics data collection
Lesson 2: Categorizing into users and sessions
Lesson 3: Applying configuration settings
Lesson 4: Storing data and generating reports
Lesson 5: Creating a measurement plan
Unit 2: Setting Up Data Collection and Configuration
Lesson 1: Organize your Analytics account
Lesson 2: Set up advanced filters on views
Lesson 3: Create your own Custom Dimensions
Lesson 4: Create your own Custom Metrics
Lesson 5: Understand user behavior with Event Tracking
Lesson 6: More useful configurations
Unit 3: Advanced Analysis Tools and Techniques
Lesson 1: Segment data for insight
Lesson 2: Analyze data by channel
Lesson 3: Analyze data by audience
Lesson 4: Analyze data with Custom Reports
Unit 4: Advanced Marketing Tools
Lesson 1: Introduction to remarketing
Lesson 2: Better targeting with Dynamic Remarketing
Lesson 3: Course Summary
It's about how to use your free Google My Business to create listings that will stand out when customers search online.
Engage customers with Google My Business
Claim your Google My Business listing
Get your business listing verified
Optimize your Google My Business listing
Use tools to engage your customers
Manage listings simply in bulk
Learn the ways Google places ads on content, questions to determine what kind of content is appropriate for your brand, and how you can use Google’s brand controls to achieve your unique brand appropriateness goals.
How Google places ads on content
Brand controls for AdWords display campaigns
Google Ads Mobile covers basic and intermediate concepts of mobile advertising, including ad formats, bidding and targeting, and campaign measurement and optimization..
Drive your business with mobile
Do you want a mobile site or app?
Design great mobile sites
Design great mobile apps
Google Ads formats and features for mobile
Target and bid for mobile ad placements
Drive calls with mobile campaigns
Drive store traffic with mobile
Measure and optimize across devices
Drive installation of your app
Drive engagement with your app
Measure and optimize your mobile apps
Avoid editorial errors
Address trademark disapprovals
Google Ads Display
Learn the basics of Google Ads
Choose where customers see your ads
Learn the basics of the Display Network
Drive results with the Display Network
Determine a good bidding strategy
Select your bid strategy
Reach customers with targeting
Target with the Display Network
Track conversions to improve performance
Keep them coming back with remarketing
Remarket with the Display Network
Choose the most beneficial ad formats
Set up a Display Network campaign
Assess and optimize your campaigns
Avoid editorial errors
Address trademark disapprovals
Optimize your Display campaign
Adjust targeting to reach more people
Build effective creatives for your goals
Tailor ads with Dynamic Remarketing
Super student assistent
Wegens uitstekende werkzaamheden voor het studentenpromotieteam!
De super student assistent heeft over een periode van vier jaar regelmatig als studentvoorlichter gewerkt om zo de opleiding HBO ICT te promoten. Daarmee is uitsluitend hij/zij over uitstekende communicatie en sociale vaardigheden beschikt.
